Ideation Creating a Business Idea

Course number:1838

Credits:5

Date for course atart and stop:17 jan 2007--6 mar 2007

Aim:

The aim of this course is to give students knowledge about the process of creating and developing a business opportunity. The course stretches all the way from the pre-idea to the creation of the business idea through to the identification of market demand and competitive analyses and finally to the issues surrounding the actual launching of the product or service. Using real world examples and analysis emphasis is placed on the creative process surrounding the development of a sound business idea, the identification of a distinct target market and the development of a strong business model.

Learning outcomes:
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Contents:Content Thinking up an interesting business idea is not the end of the process, in fact, it is just the beginning. This idea must be developed into a business concept and a true business opportunity through market and competitive analysis. This subject demands innovative and entrepreneurial work and requires creativity and problem solving skills. The course will further encompass: ·Creativity ·Finding and/or creating business ideas ·Identifying the target market ·The business model ·Opportunity selection During the course the students will be challenged to identify areas of need, to find and create business ideas, and to develop business concepts and opportunities. Structure There will be two weekly sessions lasting two, respectively three hours each for seven weeks. Final project hand-in and presentations will take place during the eighth week. Students with the best business ideas will be given the chance to present them to a panel of entrepreneurs and venture capitalists. Prerequisites Students must have a minimum of 80 university credits (120 ECTS respectively), especially in the areas of technology, economics, medicine, biomedicine or design. Experience with administration/management from a practical or theoretical perspective may be valuable, but is not required. Assessment ·Written assignments ·Final individual project Although there will be no formal exam, students will have to satisfactorily complete all the requirements throughout the course in order to receive a passing grade. Literature Course Compendium incl. selected readings and articles. Other Responsible institutions The Stockholm School of Entrepreneurship, The Royal Institute of Technology. www.sses.se

Compulsory moments:
Schedule can be found on www.sses.se

Number of students:

Selection:

Contact person:
Rasmus Rahm
Stockholm School of Entrepreneurship
Saltmätargatan 9:4tr

Phone +46 8 736 15 91
Email: Rasmus.rahm@sses.se

Course leader: