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Execution Running Your Own CompanyCourse number:1896 Credits:5 Date for course atart and stop:17 jan 2007--6 mar 2007 Aim: Learning outcomes: Contents:Content The course focuses on supporting the student in her or his decisions and other action in the new business venture. It is assumed that students entering the course have a formulated business idea to be realized, as well as a genuine interest in pursuing this business idea in their own company. The outline of the course is built on experience from active entrepreneurs and follows the typical stages in a new venture, starting with the evaluation and refinement of the existing business idea, moving on to resourcing (venture capital supply, internal resources etc), market and communication plans etc. The course will focus on ·Strategy (What?) i.e. markets, offer, business idea, getting-started and setting up a board of directors ·People (Who?) i.e. entrepreneurial team, recruitment and motivation ·Operational work (Let’s do it!) i.e. management/culture, sales/marketing, production and negotiation. Theoretically, the course connects to the opportunity-based models of entrepreneurship and business creation, as well as to a contextual approach to the venture creation process (i.e. the idea that the very character of the venture creation process is dependent on the type of business, as for instance in the biotechnology, TIME, finance or environmental technology sectors). Students with the best business projects will be given the chance to present them to a panel of entrepreneurs and venture capitalists. Structure There will be two weekly sessions lasting three hours each for seven weeks. Final project hand-in and presentations will take place during the eighth week. Teaching methods A blend of teaching methods including lectures, guest lectures, case analysis and presentations, project work and group discussions will be used for the course. Prerequisites Students must have a minimum of 80 university credits (120 ECTS respectively), especially in the areas of technology, economics, medicine, biomedicine or design. Experience with administration/management from a practical or theoretical perspective may be valuable, but is not required. In order to be admitted to the course, the students must have a formulated business idea to be realized. It is assumed that students entering the course are in the process of establishing a new venture. Assessment ·Cases and projects ·Contribution in class and group activities ·Written report on theoretical aspects of the new venture process. Although there will be no formal exam, students will be required to satisfactorily complete all of the course assignments in order to receive a passing grade. Attendance is required and recommended. Literature Course Compendium incl. selected readings and articles Other Responsible institutions The Stockholm School of Entrepreneurship, The Stockholm School of Economics www.sses.se Compulsory moments: Number of students: Selection: Associate Professor Mikael Samuelsson SSE Email: Mikael.samuelsson@hhs.se Contact person: Course leader: |
